Ashcroft

Launch films
for Big Buffalo

0:00

Big Buffalo, a Dutch supplement brand, was launching Primal Ultimate, its new premium pre-workout for serious athletes. The brief asked for something premium, scientific and full of energy, so I built the whole look around raw energy and power: the formula bursts out of a cloud of particles, turns into blue raspberries and lands on the jar.

Passion Pineapple

Before Ultimate, I made the launch film for Primal Passion Pineapple in 2024. Alongside the films I delivered separate product reveals and short clips, so Big Buffalo's team could drop them into their own longer ads.

Credits

Client
Big Buffalo
Creative direction
Robbie Ashcroft
Services
Creative direction, 3D animation
Year
2025
Next projectFragrance launch