La Bomba Billboard
for Carolina Herrera
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Carolina Herrera launched La Bomba on the giant screen above Madrid's Callao Cinema, with a butterfly and bottle that seem to float out of the building. I was brought in to raise the quality of the film and make sure it looked as luxurious as the fragrance.
The idea
The idea is simple: a butterfly flies in, a magnifying glass passes over it and the bottle is revealed. I was responsible for how the whole film looked, making sure it lived up to Carolina Herrera's standard on a giant screen in the centre of Madrid.
Credits
- Client
- Carolina Herrera
- Agency
- WHY.CGI
- Art direction and 3D
- Robbie Ashcroft
- Services
- Art direction, 3D
- Year
- 2025
