Ashcroft

Fragrance launch
for Roja Dove Perfumery

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Roja Dove launched Bisous Bisous, a new fragrance, with a private event at Harrods and a social campaign. I created the film's visuals: the bottle and the cherry, lavender and amber at the heart of the scent. The same film was cut for the screens at the Harrods launch in August 2025 and for social.

Lavender bursting around the bottle

The launch

The film played on the screens behind the stage at the private launch at Harrods on 13 August 2025, as guests were introduced to Bisous Bisous. The same renders became the stills for the campaign.

The idea

The brief was a kiss so good it happened twice. We wanted the film to feel like a memory coming back: the couple stays hazy and half seen, as a private moment would be, then sharpens as the scent brings it back. Everything comes in pairs, from the cherries to the bottle splitting in two, and the cherry red, cobalt blue and gold keep it warm and premium.

The bottle in motion

Credits

Client
Roja Dove Perfumery
Creative direction
Lee Cheney
Design Director
Ryan Lissamore, Rex Creative
Edit
Eva Howells
Art Direction & 3D
Robbie Ashcroft
Services
3D animation
Year
2025
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