I collaborated with WHY CGI on a digital out-of-home billboard for Carolina Herrera’s La Bomba fragrance, displayed on Gran Vía in Madrid.
It was designed as a naked-eye illusion piece to give the bottle real depth on screen. I was brought in for look development - refining the glass, gold, marble, and butterfly materials - and worked closely with the team and client feedback to help push the visuals and animation to a polished, luxury finish under a tight deadline.
Client
CAROLINA HERRERA
credits
STUDIO
WHY CGI
3D DIRECTOR
MAXIME TIBERGHIEN
Year
2025
Role
art director & 3d artist